I've been thinking of Rudolf Stingel's project where he created a poster about how to make one of his oil and enamel paintings (he gave a step by step illustrated guide), and was thinking that perhaps my work could be like an instruction piece which encourages people to remake a work of expensive or not so expensive piece of monochrome or hard-edge abstraction art for their own home.
I made a series of monochrome paintings based on using the paint mixing machines from DIY stores. The machine scans an inputted colour, which can be a sample from an object or an image, and can produce a pot of paint. I've used the process previously, attempting to remake Yves Klein's International Klein Blue (IKB), and also to make a series of discoloured Rauschenberg White Paintings. The intention is to connect the original availability, simplicity and address to the public of the earliest monochromes (The Salon of Incoherents, Rodchenko or Malevich) with the choosing culture of mass-customization: where the consumer supposedly gets the colour he/she wants. The idea will be to use the process to make a series of remade monochrome paintings (which are wonderfully difficult to copyright) and give them away during the show.
